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MyCenTHE pledges scholarships to help deserving students

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GEMAS: The Malaysian Centre for Tourism and Hospitality Education (MyCenTHE) recently led a corporate social responsibility initiative to raise greater awareness on education and career opportunities in the local hospitality and tourism industry among secondary school students.

Held in Dewan Tan Sri Dr Mohd Yusof Noor (Negeri Sembilan) on Aug 21, 2013, the campaign was a joint effort between MyCenTHE’s member institutions to help deserving secondary school students who are keen to pursue a tertiary education relevant to the industry by offering scholarships.

Among those who were present at the event include prominent industry leaders – such as FELDA chairman Tan Sri Mohd Isa Abdul Samad and MyCenTHE owner Yg Bhg Dato’ Peter Ng, among others.

Approximately 300 secondary school students from five schools in Jempol – namely, SMK Felda Palong 2, SMK Felda Palong 7, SMK Felda Palong 11, SMK Seri Pepatih and SMK Serting Hilir Kompleks – together with their teachers were in attendance.

There was also an exclusive cupcake demonstration by Chef Loke Hoi Weng of UCSI University.

Chef Loke is a certified Internal Assessor Human Resource Development Council for training of apprentices in the hospitality industry and has been featured on Bernama TV and the Asian Food Channel, as well as in publications like The Star and New Straits Times.

Notably, this campaign is part of MyCenTHE’s efforts to reshape the tourism and hospitality industry through education in Entry Point Project 10 (EPP10).

It is anticipated that this campaign will see approximately 500,000 trained tourism and hospitality specialists in the long run.

Based on statistics from the Ministry of Tourism and Culture Malaysia, there has been a 15.9% increase in this year’s January to March tourist arrivals – an increase of 886,860 in total – as compared to last year.

This successfully illustrates that there is great demand for skilled personnel in this multi-billion dollar industry, and Dato’ Peter Ng comments that MyCenTHE shows great promise to generate a quality workforce for this industry.

“MyCenTHE members are actively pioneering the work-based learning pedagogy for hospitality and tourism-related programmes,” he says.

“We are very privileged to have such prominent industry leaders and academics (namely, Berjaya UCH, Le Cordon Bleu Sunway, East West International College, INTI, KDU, Politeknik Merlimau, Sunway University, SATT, Taylor’s University, YTL International College and UCSI University) work together to lead this national initiative.”

MyCenTHE’s unique work-based learning curriculum has attracted key industry players like Pullman Hotel and Shangri-La Tanjung Aru Resort, among others.

This university-industry partnership has created a solid cornerstone for MyCenTHE clusters that are keen to see students excel within multiple fields and industries, domestically and on the global front.

To date, four clusters are operational in Kuala Lumpur, Sarawak, Penang and Sabah, while other cluster launches are in the pipeline – several to be launched later this year.


MyCenThe @1FM Talkset #6

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MyCenThe @1FM Talkset #5

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MyCenThe @1FM Talkset #4

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MyCenThe @1FM Talkset #3

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MyCenThe @1FM Talkset #2

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MyCenThe @1FM Talkset #1

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MyCenThe Launches Cluster Leader in Melacca

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melacca-cluster-launchMERLIMAU: As part of its efforts to reshape tourism and hospitality education in Malacca, the Malaysian Centre of Tourism & Hospitality Education (MyCenTHE) has appointed Politeknik Merlimau (PMM) as its fifth cluster leader.

MyCenTHE is an institution that aims to improve the quality of tourism and hospitality education and promote work-based learning through strategic partnerships with renowned industry players on the local front.

Part of a government initiative under the Economic Transformation Programme for the Education National Key Economic Area (NKEA), the project – namely, Entry Point Project 10 (EPP10) – hopes to increase the annual output of skilled hospitality workers in Malaysia to 50,000 people by 2020.

The launch of PMM as the cluster leader in Malacca was officiated by YB P.Kamalanathan P. Panchanathan, Deputy Education Minister II.

He highlights that MyCenTHE is the chosen one-stop centre to prepare work-based learning programmes through strategic collaborations with the main players in the tourism industry in Malaysia.

Currently, there are five MyCenTHE clusters based in Penang, Sabah, Sarawak, Negeri Sembilan and Malacca and he points out that more clusters will be launched in other states within the next two years.

Dato’ Peter Ng, founder of UCSI University – champion of EPP10, adds that this launch is especially meaningful and significant, especially in terms of the development of institutes of higher learning (IHLs) and academic institutions in the country.

“PMM is the first public institution to join MyCenTHE and it is hoped that this will be a starting point for more IHLs – both public and private – to work together.”

Other prominent industry leaders who were also in attendance include Associate Professor Dr Ratna Roshida Abd Razak, head, Programme Management Office, Ministry of Education; and Dr Lu Huong Ying, president of MyCenTHE, to name a few.

Notably, the Tourism and Hospitality department at PMM offers four diploma programmes, namely, Diploma in Tourism Management, Diploma in Hotel and Catering Management, Diploma in Food Practice (Halal Service) and Diploma in Event Management.


Mallaca Gets Extra Help for Tourism Studies

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MyCenThe – TV3 News – 2010

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