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GEMAS: The Malaysian Centre for Tourism and Hospitality Education (MyCenTHE) recently led a corporate social responsibility initiative to raise greater awareness on education and career opportunities in the local hospitality and tourism industry among secondary school students.
Held in Dewan Tan Sri Dr Mohd Yusof Noor (Negeri Sembilan) on Aug 21, 2013, the campaign was a joint effort between MyCenTHE’s member institutions to help deserving secondary school students who are keen to pursue a tertiary education relevant to the industry by offering scholarships.
Among those who were present at the event include prominent industry leaders – such as FELDA chairman Tan Sri Mohd Isa Abdul Samad and MyCenTHE owner Yg Bhg Dato’ Peter Ng, among others.
Approximately 300 secondary school students from five schools in Jempol – namely, SMK Felda Palong 2, SMK Felda Palong 7, SMK Felda Palong 11, SMK Seri Pepatih and SMK Serting Hilir Kompleks – together with their teachers were in attendance.
There was also an exclusive cupcake demonstration by Chef Loke Hoi Weng of UCSI University.
Chef Loke is a certified Internal Assessor Human Resource Development Council for training of apprentices in the hospitality industry and has been featured on Bernama TV and the Asian Food Channel, as well as in publications like The Star and New Straits Times.
Notably, this campaign is part of MyCenTHE’s efforts to reshape the tourism and hospitality industry through education in Entry Point Project 10 (EPP10).
It is anticipated that this campaign will see approximately 500,000 trained tourism and hospitality specialists in the long run.
Based on statistics from the Ministry of Tourism and Culture Malaysia, there has been a 15.9% increase in this year’s January to March tourist arrivals – an increase of 886,860 in total – as compared to last year.
This successfully illustrates that there is great demand for skilled personnel in this multi-billion dollar industry, and Dato’ Peter Ng comments that MyCenTHE shows great promise to generate a quality workforce for this industry.
“MyCenTHE members are actively pioneering the work-based learning pedagogy for hospitality and tourism-related programmes,” he says.
“We are very privileged to have such prominent industry leaders and academics (namely, Berjaya UCH, Le Cordon Bleu Sunway, East West International College, INTI, KDU, Politeknik Merlimau, Sunway University, SATT, Taylor’s University, YTL International College and UCSI University) work together to lead this national initiative.”
MyCenTHE’s unique work-based learning curriculum has attracted key industry players like Pullman Hotel and Shangri-La Tanjung Aru Resort, among others.
This university-industry partnership has created a solid cornerstone for MyCenTHE clusters that are keen to see students excel within multiple fields and industries, domestically and on the global front.
To date, four clusters are operational in Kuala Lumpur, Sarawak, Penang and Sabah, while other cluster launches are in the pipeline – several to be launched later this year.